Launching 2026Calmly Kids
AI-powered interactive stories that spark imagination.
MobileAIStorytelling
Independent Product Studio
We build
things.
Software. Stories. Images. Experiments.
Businesses.
Est. 2003UK / BrazilBuilding Worldwide
Currently Building
Products in focus
A small studio shipping digital products that solve real problems and create delight.
View all productsLaunching 2026
BuildingPhotoShark
Your photos. Your storage. Your rules. And so much more.
PhotoAIPrivacyCross-platform
PrototypeZero to Hero
From API keys to a professional website in minutes.
DesktopAutomationWeb
Experimental
Step inside
your memories.
Literally.
PhotoShark is exploring new ways to transform thousands of everyday photos into immersive films and spatial experiences.
Generative Video
Spatial Media
VR Ready
Vista Labs / Home Intelligence
Your home knows when you are there.What happens when it starts to understand why?
A private AI and automation system running on local hardware — Home Assistant, Scrypted, UniFi and a dedicated Mac Mini brain working together.
It sees who's home, senses what the house is doing, and acts — without cloud lock-in or sending your life to someone else's servers.
Explore Home Intelligence
Local AI Brain
Context. Memory. Decisions.
Cameras
Vision & Detection
Lighting
Lights & Scenes
Blinds
Shades & Curtains
Climate
Temperature & AC
Media
Audio & TV
Pool
Pump, Heat & Clean
Irrigation
Sprinklers & Zones
Energy
Power & Monitoring
Security
Doors, Locks & Alarms
See
5 AI-aware cameras with object detection and event awareness.
Sense
Every sensor, switch and device feeding real-time data.
Think
Local AI interprets what's happening and predicts what comes next.
Act
Automations run instantly to create comfort, safety and efficiency.
5
AI Cameras
Always watching
40+
Devices
Connected
5
WiFi APs
Full coverage
24/7
Automation
Always running
1
Private AI Brain
Home intelligence
Visual Storytelling
Chasing light across New Zealand.
One month. Thousands of frames. 2 minutes 57 seconds.
Watch the film
Brand / Marketing / Growth
Building the product is only half the job.
The other half is making people care.
Vista Studios helps brands find their voice, shape their story and grow with clarity — from positioning and campaigns to the digital experiences that carry them.
Explore Brand & Growth01
Position
Strategy · Audience · Message
02
Create
Brand · Design · Content
03
Launch
Web · Campaigns · Social
04
Grow
Measure · Learn · Refine
Trusted by organisations that make an impact
Strategy meets execution.
From universities and global events to cause-led campaigns, we partner with teams who need brand clarity and work that travels — across web, campaigns and storytelling.
Built. Labs
Exploring what's next.
Ideas, experiments and technologies that might change the way we create, build and experience the world.
See all experiments →Local AI
Private AI systems and agents running entirely on local infrastructure.
Experiment
Generative 3D
Exploring AI-assisted 3D content generation and creative tools.
Experiment
Spatial Photos
Immersive photo experiences for desktop, TV and virtual reality.
Research
Smart Home AI
Natural-language interfaces for connected environments and automation.
Experiment
And more...
New ideas are hatched weekly. Some survive. Most don't. That's fine.
Ideation
Infrastructure / Hybrid Cloud
From one server to every cloud.
Now we build hybrid.
Vista Studios started by running sites from single servers, then expanded heavily into cloud platforms such as AWS, Cloudflare, Google Cloud and Azure, and now uses a blended approach combining home-office servers, business-hosted machines and modern cloud services to achieve a powerful balance of cost, scalability, control, security and resilience.
Explore InfrastructureERA 01
Single Server
Where we began.
ERA 02
Cloud Era
Scaled through global cloud platforms.
ERA 03
Hybrid Infrastructure
Blending private infrastructure with best-in-class cloud services.
Own the baseline.Rent the spikes.
Keep your core infrastructure under your control, and scale out only when it makes sense.
Local by default.Cloud by advantage.
Use the cloud where it gives you speed, reach and resilience—not as your default dependency.
Cost
Keep high-volume workloads where they are most efficient.
Scale
Burst into cloud infrastructure when demand grows.
Control
Own the hardware and data where it matters most.
Resilience
Avoid making one provider the single point of failure.
Built. Scaled. Exited.
From startup to global platform.
I helped build SmarterClick from its early days into a global ecommerce technology business. I exited in 2021. Today, as intent.ly, the platform works with thousands of brands and 150+ network and agency partners worldwide.
Read the full story
500+
Global Brands
150+
Network & Agency Partners
10+ Years
Ecommerce Tech
2021
My exit
Brands using intent.ly
Selected brands featured by intent.ly.
Built by curiosity.
I'm Joe Gilmore. I've been designing and building digital products for more than two decades. Vista Studios is where I explore ideas, build products and try to make something lasting.
More about me